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| Content Development On the internet, content is critical. Informative, useful copy is the core of a Web site. It is the content that will attract and retain your visitors. In addition, relevant, concise content will greatly assist your placement in internet search engines. Utilizing our expert experience in developing marketing content ensures that your content has been optimized to promote your site honestly and effectively. If you already have a Web site and you are interested in boosting your search engine placement, consider our Web Site Optimization services. Domain Name Registration Your first step in designing a Web site is to secure a domain name (www.yourcompanyname.com) for your Web site that reflects your business and/or product. This requires a registration fee of approximately $15, which secures your rights to the domain name for a one-year period, at which time you will have the option to renew the domain name on an annual basis. This process can only be completed online, and must be completed via a credit card. Summit Design can secure domain names for your Web site. We can also search for domain names. If the domain name you request is already taken, we can suggest multiple alternatives for you to consider. Image Optimization A picture IS worth a thousand words. And this is especially true on the Web. We can assist you in getting the most out of your images, without having them bog down your Web site during the loading. We can use digital or hard-copy images to build your Web site, and we have many tricks up our sleeves to get the most out of your images. We can retouch, crop, stylize, frame and otherwise manipulate images to make them professional and appropriate for the Web site. And when we're done, they will be optimized for Web viewing, meaning that they will be small in file size so that they keep the Web site running quickly. Initial Consultation Creating a Web site is an investment-of time, energy and money. We do not expect our clients to blindly stumble into a contract for design services without completely understanding the process and what is involved. That is why our initial consultation with you is so critical to the success of the Web design process. During our first meeting (face-to-face or via telephone), we can help you establish the motivators of your Web site-your purpose, your goals and the critical budget. We are not here to take the money and run. If we think your ideas are not cost effective for your purposes, we will tell you. Our goal is the same as yours: to create an effective Web site at a price you can afford. Once we have a clear understanding of what you are trying to get out of your design investment, we can provide you with a rough estimate for services. If you are happy with the estimate, we will generate a formal Web design proposal contract for your review and approval. Internet Marketing Once we have developed a Web site for you, we can continue your online growth by offering numerous service geared towards raising interest in your company and driving traffic to your site. We have many means of marketing at our disposal, and we are well-trained in the art of marketing on the Web. Our marketing services include setting up reciprocal links, search engine and directory optimization and registration and banner advertising design and placement. We can also develop custom long-term marketing plans to deliver your message across the Web in a consistent and constant format. Line Item Design Proposals After the initial consultation, we will prepare for you a line item design proposal. This is the contract for services that both Summit and you must agree upon. We can send you a copy of the proposal via fax, postal mail or email in PDF format. This proposal typically consists of the following components: • A Proposal For Services that explains in great detail the purpose, structure and format of each page and/or section of the Web site. This section also outlines the information or items that Summit will require from the client (i.e. photos, content) • A Quotation For Services that lists the design costs associated with each page and/or section of the Web site. The line item format of this quotation allows us to modify portions of the quote without having to generate and entirely new quote. • Summit's Terms and Conditions for design services, outlining the rights and responsibilities of both Summit Design and the client. Once the proposal meets your approval, you simply sign off on it and send it back to us along with a deposit! Work will begin immediately on your Web site. On-Line Forms Development Gathering feedback and contact information from your Web site visitors is an excellent way to mold the direction of your Web site based on what people would like to see and what you can provide for them. Simple feedback forms allow you to gather relevant, useful data on your visitors. You could use it to develop and email list to let them know of upcoming events and sales, or maybe even use it to generate a postal mailing list to follow up with them about their site visit with printed materials. We can also use complex forms for use in an e-commerce site to order items from a catalog. Many examples of forms use can be found on the Web sites in our commercial portfolio. For more information about full e-commerce and shopping cart capabilities, please visit our Web Development & E-Commerce page. PDF File Construction Portable Document Format (PDF) files allow you to reach your Web visitor with printed materials that have been optimized for the Web. By using a PDF file, you can deliver files originally intended for printed distribution via your Web site. For example, if you have a printed product brochure, you can created a PDF version of the file for download on your Web site. Visitors can download the file to their computer for printing or later off-line review. Numerous examples of PDF files can be found in our graphic design section. Search Engine Registration As part of your design services, we will register your site with the most popular search engines and numerous smaller engines. And once the engines have had a chance to visit your site and add it to their search database, you can use the statistics tracking tools to find out what search engines and keywords and phrases are leading visitors to your site. If you already have a Web site and you are interested in boosting your search engine placement, consider our Web Site Optimization services. Secure Pages Are you offering a product or service for sale online? Do you need to safely and securely receive confidential information from your Web site (i.e. credit card numbers)? We can set up a secured page on your site that will prevent confidential information from being intercepted in transit. Your secured page form will deliver information to you just like a regular online form, but it will be secured. Visit our Web Development area for samples of secure pages. Site Maintenance and Updates Once a Web site is up and running, it is critical to keep the content fresh and current. Once we have received payment for the original site, you are free to take your design code and maintain the site yourself or turn the code over to another design company for maintenance. However, 99% of our clients find it easier to continue to use our services to conduct routine maintenance and updates to their Web site. We do not charge a monthly fee for this service; we only charge you for the time spent on the updates. If we spend five hours in one month conducting updates to your Web site, we will invoice you for five hours of work. If you go for six months without needing a Web site update, you will not receive an invoice from us. It's simple and it works to your advantage! Site Theming Every Web site built by Summit is unique. We DO NOT use template designs or canned styles. Each of our Web sites is created with the specific client in mind. This allows us the flexibility to infinitely refine the design until it is the perfect fit for the Web site. We have designed for high-tech companies, nonprofit organizations, entertainment and just about everything else under the sun. And all of the sites are unique, creative and professional. Using specific color schemes and basing the site around the style of the company and its logo, our Web site designs lend an air of continuity to your Web presence. Visitor Tracking and Statistics Imagine the ability to follow your potential customers in their internet travels. Think of how your marketing efforts would benefit from knowing where the visitors to your site came from-their domains, their countries, the search engine they used to find you, the search terms they used. Imagine if you knew which pages they looked at on your site, how long they stayed on each page, etc. Using tracking services, we can set up your site so that all of these things are recorded and stored for your review. Once it is set up, all you have to do is visit your customized results page to view your site's up-to-the-minute statistics. |
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