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Web Site Optimization Services
The evolution of an effective Web site begins with the Web site's master planning, continues through its design and development and is expanded infinitely through its presence on the Internet through search engine longevity, online advertising and continued exposure to the desired audience. There are thousands of Web sites that are very attractive, very functional and if you got there, you'd feel compelled to stay (and maybe even purchase something). Yet they lack the key essential components required for search engine placement. They are never found by the casual Web browser, never utilized to their full marketing potential. "If you build it, they will come," does not apply on the Internet. You could have a wonderfully informative and attractive Web site, but if you don't build it correctly, no one will appreciate it but you.

The rank of a Web site in the search engines is affected by nearly every facet of the site. If you are not familiar with all of these aspects of the site, they can be easily missed during the construction of your Web site. Without full attention to these details, the Web site will not reach its full search engine optimization and ranking potential.

Summit Design's Web Site Optimization Services will provide you with a thorough evaluation of your site's current state, as it pertains to search engine optimization and placement. We will focus on each core component of Web site design that is critical to effective search engine optimization and ranking, including:
• Site Content
• Site Navigation
• Domain Name
• Webpage Hyperlinks
• Site and Page MetaData
• Image Tags
• Web Page Titles
• Web Site Header Styles, etc.
• Link Affinity (Internal and External)

Our analysis summary will provide you with a detailed explanation of critical nature of each of the above Web site components and we will "score" your Web site against each of them, providing feedback and suggestions for improvement wherever relevant. The analysis will also include coaching support that will help you identify your core content and features and demonstrate to you how they can be integrated into your Web site for ultimate success. And finally, the report will also include summary suggestions on how to substantially increase your Web site marketing success, with techniques that go beyond simple search engine submissions.

How Does It Work?
At Summit Design, we are not out to reinvent the wheel. If you have a Web site that you like and it is functional, let's use it! We don't have to necessarily re-design a Web site simply because we didn't build it ourselves. Let us work with you, evaluate your entire Web site and provide you with the suggestions for improvement that will increase your rank in the search engines. These Web site optimizations are not rocket science, but they do take practice and experience and a constant watch on Web technology and search engine processes in order to work effectively for your Web site.

Once the Web site analysis report is done, we can be done as well. The report will provide easy to follow guidance as to what needs to be done next. If you are happy with the functionality and appearance of your Web site and you have internal Web development resources, the report should serve as a ready guide for the design and optimization work that needs to be done. We will provide you with the report and answer any follow-up questions that you may have and you'll be on your way to developing a more effective Web site. But if you don't have the internal Web resources or can't afford to wait, we can also act on the analysis and use it as a basis for a complete Web site redesign if you so desire. Please visit our Web Site Redesigns page for more information on our more inclusive Web design and deployment services.

Proven Results
These Web site optimization services are proven, and we use the same development methodology for all of our satisfied clients. Take for instance Protocol & Etiquette Services, one of our Web design clients. The owner was very interested in obtaining top search engine placement for the phrase "etiquette services." Using the same optimization methodology explained above, we designed, built and launched her Web site (www.protocoletiquette.com) with the full gamut of optimization services. Within three months, she was ranked as #1 in Google. Etiquette Serices is an extremely broad category with worldwide competition. You can even view today's live rank in Google to see that her business is still at or near the top of the search engine results. We cannot promise the same results for every design client, but we can promise that these methods will improve your Web site's rank through marketing, optimization and placement.

If you are interested, please contact us today for more information!